William Morgan

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William Morgan
is co-founder of Restless Egg, an incubator for creators who use emerging technologies such as AI, game engines, and blockchain as their canvases. Restless Egg provides capital, cultural infrastructure, and strategic support to help these artists move from experimental provocations to scalable, paradigm-shifting products, becoming artist-founders in the process. William completed a PhD on the philosophy of AI at UC Berkeley, where his research examined how frontier technologies, particularly transformer models, reconfigure questions of aesthetics and epistemology.

He deepened this work through participation in the inaugural cohorts of the Antikythera program and the Cosmos Institute. William is the editor of Interplay, a newly published book on game engines, machine creativity, and inter-species collaborative design. His writing has appeared in numerous journals including e-flux, Theory, Culture & Society, and Media Theory.




entries

What is Artificial Experience (AX)? Why the Application Layer Is the Interface and the Human Is the Limit
William Morgan



publication

(...)Artificial experience does not refer to just any technologically mediated interaction; it is precisely the kind of experience that is uniquely enabled by AI’s infrastructural properties. AX asks explicitly: 'What experiential affordances can AI uniquely deliver that no other medium, tool, or infrastructure could?' This question is infrastructural specificity in action, which I take to be a hallmark of AX design.
Furthermore, AX only emerges when the infrastructural intelligence of AI becomes ubiquitous enough to disappear into habit. In other words, experience is what remains when infrastructure is no longer visible. For this reason, AX design is not about the direct perception of intelligence, but rather the surprising, yet welcome experiences that you didn't anticipate but are glad to encounter. 
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